Because services are intangible, marketing messages for services achieve more than sell services. Communications render services more tangible, and offer prospects something firm to evaluate.
As a result, marketing communications for most services drag around a heavier load than communications for products. A bright red Porsche 911 convertible, for example, yells loudly and beautifully for itself. [...]
HelpMeSis.com.au is a brand new website that acts as a portal featuring the very best Australian online shopping sites and information websites. The comprehensive and well-researched website has been two years in the making and saves women valuable time and frustration by only showing the best and most relevant websites in each of the many [...]
The invention of jet propulsion was ideal for fighter aircraft. Although at first it reduced range and endurance and often increased the take-off run. The German Messerschmitt Me 262 and the British Gloster Meteor twin jets saw action in 1944, together with the tailless Me 163 rocket interceptor which sacrificed range and endurance for astounding [...]
Wonder, heart-warming sun and photographs of a carefree Queensland holiday, these are magical ingredients for the getaway of a lifetime when you trek to Cairns and Far North Queensland.
Blessed with an ideal weather pattern all year-round, boasting temperatures in the summer months (October-April) of 29-33 degrees C, and winter (April-October) 25-29 degrees C, Cairns can [...]
Fundraising is exactly what the word implies - it’s the process by which non-profit organisations raise money, by requesting donations or selling products or services. Fundraising is a significant way that these community groups obtain the money that’s required for them to perform their operations, and pay for the facilities and programs that the group [...]
As a customer service concept, relationship marketing is not new. For decades, business-to-business marketers have employed account managers who have the responsibility to dedicate themselves to key clients. In the financial world, `relationship banking’, whereby high-yield customers are assigned a personal manager, has been practised for many years.
When direct marketing is embraced to establish connections [...]